9️⃣ FAQ - Simple Answers for Everyday Business Owners

Digital marketing can feel confusing when you’re starting out — but most business owners have the same questions. Here are straightforward answers that will help you take the right steps without stress.

❓ 1. What should I start with first?

Start with three basics:

1. Create or update your Google Business Profile This helps customers find you on Google Maps.

2. Make a simple website or landing page Even a one-page site builds trust.

3. Start posting regularly on one social platform Facebook, Instagram, or WhatsApp — whichever your customers use the most.

These three steps alone can bring you leads.

❓ 2. How long does digital marketing take?

It depends on what you do:

• Google Business Profile → results in 7–30 days
• Social Media Posting → engagement in 2–8 weeks
• SEO (Google ranking) → 3–6 months
• Paid Ads → immediate results (same day)

Digital marketing is like planting a garden: Ads give quick flowers, SEO gives long-term fruits.

❓ 3. How much should I invest?

Start small:

• Basic setup: ₹0 – ₹2,000
• Social posting tools: Free
• Website: ₹1,000–₹3,000 per year
• Paid ads: Start with ₹50–₹200 per day
• Professional agency (optional): ₹5,000–₹30,000 per month

Good news: You can start digital marketing on any budget, even ₹0.

❓ 4. Do I really need a website?

Yes — even a simple one-page website helps.

A website:

• Shows you are a real business
• Helps customers understand your services
• Collects leads (contact form, WhatsApp button)
• Works 24/7 even when you are busy or sleeping
• Makes your Google ranking stronger

You don’t need anything fancy — a clean, simple site is enough.

❓ 5. Do I need to post every day?

No. Consistency matters more than frequency.

Better rhythm for small businesses:

• 2–3 posts per week
• 1 reel/video per week
• Stories whenever you have updates
• Reply to comments and messages daily

Quality content beats daily posting.

❓ 6. Is digital marketing expensive?

Not at all.

In fact, it’s cheaper than traditional marketing:

• Flyers get thrown away
• Banners last only a few days
• Newspaper ads are costly and limited

But digital marketing:

• Reaches more people
• Costs less
• Runs 24/7
• Can be tracked (you know what works and what doesn’t)

It’s the best option for small budgets.

❓ 7. My customers are not online — so do I still need marketing?

Most customers are online even if you think they’re not.

People use Google, WhatsApp, Facebook, Maps, YouTube, and Instagram for:

• Searching shops
• Checking reviews
• Comparing prices
• Finding directions
• Watching videos

If you’re not online, you’re missing customers who are searching.

❓ 8. Can I manage everything myself?

Yes — but only at the beginning.

As you grow, it’s better to:

• Use automation
• Use simple tools
• Or hire a digital marketing agency

Doing everything manually will waste time and limit growth.

❓ 9. How do I know if my marketing is working?

Track three simple things:

1. More enquiries
2. More customers visiting
3. More sales

You can also look at:

• Post reach
• Google profile views
• Website visitors
• WhatsApp enquiries

If these numbers grow, your digital marketing is working.

❓ 10. What’s the easiest first step?

Start by getting visible.

Do this today:

• Update your Google Business Profile
• Add good photos
• Share your location
• Ask 5–10 customers for reviews
• Post one simple social media update

In one week, you’ll already see improvement.

Final Note

Digital marketing is not technical or complicated. It’s simply about being visible, building trust, and staying connected to your customers.