MARKETING AUTOMATION
Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. These are tools that make marketers more efficient. Their purpose is to streamline and scale lead management and other marketing activities in order to generate more revenue. The ultimate outcome of marketing-automation efforts is to gain conversions, produce qualified leads, do marketing at scale and personalize messages. It can help fill sales funnels and lead to better experiences for business development and sales professionals who want to have meaningful, fruitful conversations with prospects.
Our Services
Sales Funnels
In marketing automation, the sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers. It’s multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
Vendor Evaluation
Vendor assessment is an evaluation and approval process that businesses can use to determine if prospective vendors and suppliers can meet their organizational standards and obligations once under contract. The end goal is to secure a low-risk, best-in-class vendor and supplier portfolio.
Systems Integrations
Marketing automation integration is the ability of a marketing automation program to connect, operate, and sync with other programs. Providers that sell marketing automation tools incorporate integration features to help promote a friendly software ecosystem.
Customer Segementation
Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. Segmentation allows marketers to better tailor their marketing efforts to various audience subsets. Those efforts can relate to both communications and product development.
Webinar Automation
An automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar. Overall, as long as you put time into your automated webinar and understand your market, it should be a major asset for your company.
Lead Nurturing
Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy, customer loyalty, customer retention, revenue, and more.
MarTech Audit
The results from the martech audit should provide the foundation for a martech roadmap. Both a plan and a timeline, the martech roadmap defines the priorities for adopting new martech and retiring outdated systems in a way that considers the needs of users, technology resources, data and other dependent factors. many companies commit this mistake of adopting too many tools and too much of these tools will make companies paying exorbitant prices. That’s why marketers need to examine if they are paying excessive prices for too many tools?
Email Sequences
An email sequence is a series of emails sent based on pre-set time intervals or trigger-based automation (or both). A time-based email sequence involves messages that are sent at predetermined intervals (e.g. immediately after opt-in, 30 days after purchase, one year after subscribing etc.). Trigger-based email sequences are sent whenever someone takes an action on your website or within your email sequence (e.g. not logging into the software platform for a week, clicking a link in an email, clicking links in the last three emails etc.)
Landing Page Automation
Landing pages are critical to generating high conversion rates. If your website does not have designated landing pages based on your company’s top buyer personas, then your site is not optimized. A solid landing page automation tool should optimize your landing pages for all devices, including computers, smartphones and tablets. With many consumers turning to their mobile devices for online shopping, ensuring that your website runs with a fast page load speed is crucial to boosting conversions.
Keep your businesses stay a step ahead of your competition!
Contact us to stay ahead!
Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. So start now, contact us and keep your businesses stay a step ahead of your competition.
Contact Us