CONTENT MARKETING
Content marketing is a strategic approach to digital marketing that puts value first. Content marketing is different from paid advertising because it has an appreciating value and compounding return on your investment. Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations. A 360-degree content marketing strategy educates customers, nurtures prospects and closes sales.
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Customer Journey
Customer journey mapping is the process of creating a customer journey map, a visual story of your customer’s interactions with your brand. This exercise helps businesses step into their customer’s shoes and see their business from the customer’s perspective.
Keyword Research
Best keywords use the voice of your customers and target audience. Keyword research allows you to target your message and stand out in your industry. While the importance of keyword research has remained steady, the methods have evolved in concert with more intelligent search engines and changing user preferences.
Keyword Mapping
Keyword mapping is the process of assigning relevant keywords to the different pages on a website based on thorough keyword research. It’s an important aspect of on-page search engine optimization that will allow search engines to see the page’s relevancy based on a user’s search.
Content Production
Content production is the process of developing and creating visual or written assets, such as videos, eBooks, blog posts, whitepapers, or infographics. The term might be useful in a broad sense, but the reality is that the details of content production vary wildly depending on the type of content.
Copywriting
Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
White Papers
A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.
Infographics
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Infographics use striking, engaging visuals to communicate information quickly and clearly.
Content Architecture
Content architecture encompasses the wider challenges of content modelling, author experience, workflows, and technological constraints. Content architecture brings consistency, logic, and efficiency to complex content systems.
Content Audits
Running a content audit for your website can prove to be beneficial for your traffic and improve the experience of your readers. Content audits help identify the areas on your website that aren’t properly optimized for search engine rank. It also helps you identify new SEO rules that may not be implemented on your website already.
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Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. So start now, contact us and keep your businesses stay a step ahead of your competition.
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