DATA & ANALYTICS
Whether you want to analyze your marketing channels, crush your sales goals, or improve customer service—we can help you make the right decisions with the right information. Digital analytics refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. Perhaps hundreds of times and in several places, you interacted with your prospective customers. They knew about your business long before you knew about them. They used social media to research your brand, found a mention on a blog post, checked out your top competitors. They engaged with the helpful information you provide online. So long before the sales transaction took place, you’ve been connecting. Marketing with digital analytics ensures that those connections mean something. That’s how you get tangible business results.
Our Services
Analytics Audits
In order to gain meaningful insights, your data must be accurate and trustworthy. An audit of your core digital analytics tool is often the first required step towards improving your organization’s analytics maturity. Many organizations have struggled to maintain accurate, complete data from their digital analytics solutions, creating a lack of trust when decisions need to be made.
Data Warehouses
A data warehouse is a large collection of business data used to help an organization make decisions. The concept of the data warehouse has existed since the 1980s when it was developed to help transition data from merely powering operations to fueling decision support systems that reveal business intelligence.
Data Pipelines & ETL
An ETL Pipeline refers to a set of processes extracting data from an input source, transforming the data, and loading it into an output destination such as a database, data mart, or a data warehouse for reporting, analysis, and data synchronization. The letters stand for Extract, Transform, and Load.
Instrumentation Planning
The place that data are collected and the person collecting data must be specifically defined in the instrumentation plan. The best plan is to standardize the place and person for the data collection. This standardization helps enhance the truthfulness and validity of the data.
Data Visualization
Data visualization is a graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.
Dashboards & Reporting
A data dashboard is an information management tool that visually tracks, analyzes and displays key performance indicators (KPI), metrics and key data points to monitor the health of a business, department or specific process. It should meet the specific needs of the company.
Digital Attribution
Digital attribution is a set of variables devised by advertisers to analyze their online customer’s buying behaviour and factors influencing the buying behaviour. These variables may include but are not limited to:- advertising channels, devices, ad-views, click-through, conversion etc.
Data Enrichment
Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to enhance the data they already possess so they can make more informed decisions. All customer data, no matter the source, begins in its raw form.
Data and AI
AI’s ability to expertly work with data analytics is the primary reason why artificial intelligence and big data are now seemingly inseparable. AI machine learning and deep learning are pulling from every data input and using those inputs to generate new rules for future business analytics.
Keep your businesses stay a step ahead of your competition!
Contact us to stay ahead!
Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. So start now, contact us and keep your businesses stay a step ahead of your competition.
Contact Us