DESIGN & CREATIVE
We believe that design is about crafting simple solutions to complex problems. You are missing a huge communication opportunity if you are not incorporating visual content in your digital marketing. Graphic design is a key element of digital marketing. It is the art of communication that requires creativity and a systematic plan to solve a problem or achieve specific objectives. This is also an effective way to engage with customers. It builds brand awareness and influences the customer decision-making process. Integrating strategic content in your design will encourage prospects to become customers and this visual piece will guide your customers through your intended message.
Our Services
Web Design
Web design usually refers to the user experience aspects of website development rather than software development. A good web design is easy to use, aesthetically pleasing and suits the user group and brand of the website. Many web pages are designed with a focus on simplicity so that no extraneous information and functionality that might distract or confuse users appears.
Marketing Collateral
Marketing collateral is any media material used to promote a company’s products or services. This includes everything from print materials like posters and flyers to digital content like catalogues and e-magazines. Anything you can use to communicate your company’s brand message is considered marketing collateral.
Mobile Design
Mobile UX design is the design of user experiences for hand-held and wearable devices. We create solutions (typically applications) to meet mobile users’ unique requirements and restrictions. We focus on accessibility, discoverability and efficiency to optimize on-the-go interactive experiences.
User Interface Design
User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.
UX Design
UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making sure they find value in what you’re providing.
Product Design
Product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market. The key to successful product design is an understanding of the end-user customer, the person for whom the product is being created.
Brand Systems
A brand system provides a clear path to communicate a consistent narrative about who you are and tells a powerful story. Through both visuals and language, a brand system is the physical manifestation of your organization’s brand promise. It communicates your organization’s mission and values while helping audiences understand why you matter to them.
Style Guides
A brand style guide is a holistic set of standards that defines your company’s branding. It references grammar, tone, logo usage, colours, visuals, word usage, point of view, and more. By creating a detailed brand style guide, you ensure that your published content is consistent, polished, recognizable, and more enjoyable.
Rapid Prototyping
Rapid prototyping is a process of quickly creating the future state of a product, be it a website or an app, and validating it with a group of users, stakeholders, developers, and other designers. The ‘rapid’ part of rapid prototyping implies this type of prototyping is quicker and cheaper than creating a full-blown version of your idea in code.
Keep your businesses stay a step ahead of your competition!
Contact us to stay ahead!
Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. So start now, contact us and keep your businesses stay a step ahead of your competition.
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