SEARCH MARKETING
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies. SEO (Search Engine Optimization) is the process of gaining presence via unpaid efforts. The results that appear on the SERPS that are unpaid are known as organic results, which are found below the paid search ads. Paid search gives you a much higher level of control when it comes to the searcher’s ability to find your website on the SERPs.
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SEO Audits
An SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas. The main goal of an SEO audit is to help you optimize a website so that it can achieve higher rankings in the search engine results.
Keyword Research
Keyword research is the process of discovering words and phrases that people use in search engines, like Google, Bing and YouTube. The simple goal of keyword research is to find out what your target audience is searching for and what it will take to actually rank for those keywords.
Keyword Mapping
Keyword mapping is the process of assigning relevant keywords to the different pages on a website based on thorough keyword research. It’s an important aspect of on-page search engine optimization that will allow search engines to see the page’s relevancy based on a user’s search.
Technical SEO
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.
On-Page/Off-Page SEO
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
Pay-per-Click
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Campaign Optimization
After your campaign is up and running, and you can make adjustments as necessary to improve its performance. This fine-tuning process is called campaign optimisation. Optimise PPC campaigns with keyword research, use of negative keywords and segmentation into ad groups.
Remarketing
One of the most ingenious ways to connect with repeat visitors, the technology is known as remarketing and an invaluable ingredient for any successful businesses marketing strategy. Remarketing is a powerful and cost-effective tool to consider for your business. It harvests data through a user’s browser history via cookies.
Local SEO
Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your website to pop up in local searches. But optimizing the website of your local business is also about making sure people are able to find you in real life.
Keep your businesses stay a step ahead of your competition!
Contact us to stay ahead!
Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. So start now, contact us and keep your businesses stay a step ahead of your competition.
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