Our Services

Buyer Personas

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

Customer Research

Customer research is conducted so as to identify customer segments, needs, and behaviours. It always focuses on researching current or potential customers of a specific brand or product in order to identify unmet customer needs and/or opportunities for business growth.

Technology Audit

An IT strategic audit should be conducted with the view that the primary purpose of an organization’s technological resources is to support its business objectives and these technologies should be considered a risk to the organization if their failure thwarts the attainment of those objectives.

Competitive Analysis

A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor’s.

Defining KPIs

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets.

Media Planning & Buying

Today, the digital revolution has enabled targeted media buying that acts like a sensor-tipped spear, honed in on and targeting the exact fish you want to catch. Media planning and buying involve strategy, negotiation and placement of ads.

Packaging & Positioning

The packaging has not been a mere wrapping for years, but a real instrument of marketing to identify and give value to the product. It is a way to create a direct relationship with the consumer by getting his full attention.

OmniChannel Strategy

Omnichannel strategy is a cross-channel organisational approach to marketing, sales and customer service that creates an integrated and cohesive customer experience no matter how, when or where your customer reaches out to your brand.

Content Strategy

Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals. It’s how you position yourself and it influences every bit of text connected to your business, from in-store signage and advertising to customer support emails and web copy.

Keep your businesses stay a step ahead of your competition!

Contact us to stay ahead!

Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. So start now, contact us and keep your businesses stay a step ahead of your competition.

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