Our Services

STRATEGY & PLANNING

Buyer Personas, Customer Research, Technology Audit & Strategy, Competitive Analysis, Defining KPIs, Media Planning & Buying, Brand & Messaging Strategy, Packaging & Positioning, OmniChannel Strategy, Content Strategy.

DESIGN & CREATIVE

Web Design, Marketing Collateral, Sales Collateral, Mobile Design, User Interface Design, UX Design, Product Design, Brand Systems, Style Guides, Rapid Prototyping, Infographics, Newsletters, Annual reports, E-books, Email marketing templates, Social media ads and banners.

WEB DEVELOPMENT

Web Applications, Mobile Applications, Websites, eCommerce, Content Management Systems, Ongoing Maintenance & Support, Theme & Plugin Development, Platform Migrations, WordPress Development, Shopify Development.

DATA & ANALYTICS

Analytics Audits, Data Warehouses, Data Pipelines & ETL, Instrumentation Planning, Data Visualization, Dashboards & Reporting, Digital Attribution, Data Enrichment, Data and AI.

SEARCH MARKETING

SEO Audits, Keyword Research, Keyword Mapping, Technical SEO, On-Page & Off-Page, Pay-Per-Click, Campaign Optimization, Remarketing, Local SEO, both unpaid and paid marketing.

CONTENT MARKETING

Customer Journey Mapping, Keyword Research, Keyword Mapping, Content Production, Copywriting, White Papers, Infographics, Content Architecture, Content Audits.

SOCIAL MEDIA MARKETING

Retargeting, Social Media Management, Social Strategy, Paid Social Advertising, Influencer Marketing (e.g. Bloggers, Vloggers), Discussion forums (e.g Reddit, Quora, Digg).

MARKETING AUTOMATION

Sales Funnels, Vendor Evaluation, Email Sequences, Customer Segementation, Systems Integrations, Webinar Automation, MarTech Audits, Lead Nurturing.

SALES OPTIMIZATION

Sales Enablement, Lead Response Strategy, Lead Scoring, CRM Implementation, Sales Development as a Service, Sales Training, Sales Process Consulting.

STRATEGY & PLANNING

Traditionally, strategic marketing planning in many larger businesses has been longer-term, meaning annual or longer. In an ideal world, strategic digital plans should align with these. Longer-term planning enables consistent strategies and resource allocation to be followed in line with company product launches and campaigns and anticipated changes in the marketplace. In digital marketing, we recommend a similar strategic approach.

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DESIGN & CREATIVE

We believe that design is about crafting simple solutions to complex problems. You are missing a huge communication opportunity if you are not incorporating visual content in your digital marketing. Graphic design is a key element of digital marketing. It is the art of communication that requires creativity and a systematic plan to solve a problem or achieve specific objectives. This is also an effective way to engage with customers. It builds brand awareness and influences the customer decision-making process. Integrating strategic content in your design will encourage prospects to become customers and this visual piece will guide your customers through your intended message.

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WEB DEVELOPMENT

Web development is the building and maintenance of websites/ Web Apps; it’s the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience. Your website is often the first point of contact potential customers have of your company and your brand. It only makes sense then that you put your best foot forward and effectively communicate what you’re all about through professional and user-friendly web design. While web design is a significant and critical component of your promotional efforts, many businesses forget that it’s just one part of an overall digital marketing plan and should be consistent in look, feel and purpose with your other marketing efforts such as pay per click advertising.

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DATA & ANALYTICS

Whether you want to analyze your marketing channels, crush your sales goals, or improve customer service—we can help you make the right decisions with the right information. Digital analytics refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. Perhaps hundreds of times and in several places, you interacted with your prospective customers. They knew about your business long before you knew about them. They used social media to research your brand, found a mention on a blog post, checked out your top competitors. They engaged with the helpful information you provide online. So long before the sales transaction took place, you’ve been connecting. Marketing with digital analytics ensures that those connections mean something. That’s how you get tangible business results.

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SEARCH MARKETING

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies. SEO (Search Engine Optimization) is the process of gaining presence via unpaid efforts. The results that appear on the SERPS that are unpaid are known as organic results, which are found below the paid search ads. Paid search gives you a much higher level of control when it comes to the searcher’s ability to find your website on the SERPs.

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CONTENT MARKETING

Content marketing is a strategic approach to digital marketing that puts value first. Content marketing is different from paid advertising because it has an appreciating value and compounding return on your investment. Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations. A 360-degree content marketing strategy educates customers, nurtures prospects and closes sales.

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SOCIAL MEDIA MARKETING

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business. What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression. Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth. In an increasingly competitive environment, your business can’t afford to miss out on social media.

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MARKETING AUTOMATION

Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. These are tools that make marketers more efficient. Their purpose is to streamline and scale lead management and other marketing activities in order to generate more revenue. The ultimate outcome of marketing-automation efforts is to gain conversions, produce qualified leads, do marketing at scale and personalize messages. It can help fill sales funnels and lead to better experiences for business development and sales professionals who want to have meaningful, fruitful conversations with prospects.

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SALES OPTIMIZATION

Sales optimization is the discipline of maximizing your sales team’s performance by analyzing past interactions, guiding sales reps on how to sell effectively, and managing future sales incentives. It is the process through which digital technology is used to improve existing operating processes and business models. With today’s tools, brands have greater leverage to hone in on their target markets, understand their consumers’ behaviours, and apply campaigns that speak directly to the wants and needs of their customers. Plus, when digital strategies are deployed optimally, companies are more likely to rank higher on search engine results pages (SERPs), thereby getting more attention from the people who are searching for particular products and services.

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Keep your businesses stay a step ahead of your competition!

Contact us to stay ahead!

Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door. So start now, contact us and keep your businesses stay a step ahead of your competition.

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